Artists have a history of using pseudonyms for a variety of reasons. Pseudonyms are used for the purposes of concealing  an identity and as a form of self-branding.

simplyMüzing is both a pseudonym and a brand. As a brand, simplyMüzing represents the culture and lifestyle of an urban visual artist living in San Francisco.

It also serves to direct the attention of the creative activities outward. simplyMüzing’s creative vision is focused on actively engaging its community through the visual arts enterprise and not on passively serving an audience as a singular, aloof ‘outsider’.